Branding strategies

The St. Clements Group has extensive experience working with private, public and not-for-profit organizations to develop strategies that bring order to their messaging and increases the value of their brand. We take a corporate-wide approach to our work with clients involving directors, management, staff, stakeholders, and key target audiences. In the deliberations we help you to determine your:

  • Corporate messages
  • Unique selling propositions
  • Competitive advantages and disadvantages
  • Product and service promises
  • Brand personality
  • Core promises

We then work with you to develop an action plan and the marketing and communications campaigns to ensure that your branding strategy is reflected in all aspects of your operations from your public face to operational practices to marketing campaigns to logos, wordmarks and sound signatures.

Our experience includes the following type of branding work:

  • Message development
  • Product and service identities
  • Corporate identity programs
  • Competitive positioning
  • Marketing intelligence
  • Logos, wordmarks, and sound signatures development
  • Marketing audits and assessment of brand strength

Please contact us to see how we can help you develop and strengthen your brand.